Giving Tuesday, a relatively new seasonal event, juxtaposes other trends that follow Thanksgiving. Black Friday, Small Business Saturday (a noble cause indeed), and Cyber Monday tend to dominate the media and our wallets as soon as the food comas subside. This movement, taking place on the Tuesday directly following Thanksgiving, has been developed to detract from the typical materialism of this time of year and refocus our thoughts and actions on the reason for the season.
According to a recent Forbes article, Giving Tuesday is designed to promote charitable giving, both monetary and in-kind, to social services organizations like ours. Organizations and businesses who join the Giving Tuesday movement are connected through the power of social media “to encourage and amplify small acts of kindness,” according to the official Giving Tuesday website. Large, multinational conglomerations participate in Giving Tuesday to exemplify their corporate values and social responsibility.
Giving means many different things to different people. For Bread & Roses, our volunteers and community partners have given their whole selves to serve our organization’s mission, through donations of all sorts, providing integral services for us, and of course, simply showing up. This giving Tuesday, Nov. 29th, we would like to thank those who keep our guests and our organization in their hearts. As the days grow colder, please remember those who are suffering and consider using your time, energy, and resources to support a local nonprofit organization.